A welcome series and an abandoned cart email, and that is the whole automation. The list is growing, the revenue from it is not. A Hero builds the flows the catalog has been waiting for and keeps improving them every Tuesday.
HIRE AN EMAIL MARKETING SPECIALIST.
An email marketing specialist who builds and sends the email and SMS that turn subscribers into repeat buyers: flows, campaigns, segmentation, and deliverability owned end to end in Klaviyo or Omnisend. Selected through seven stages and fully managed by Ecom Heroes.
No fee for a plan, and no obligation to go ahead.
Trusted by founders at Peace Collective, Pirates of Coffee, Process Plus & more
At a glance.
- Role family
- Growth
- On this page
- A working week, beat by beat
- Tested hardest at
- Stage 03, The Skill Challenge
- Pairs with
- Creative Strategist, Graphic Designer and Shopify Store Manager
Email and SMS are the only channels you own. An email marketing specialist makes them earn their keep: flows that run while you sleep, campaigns that go out on time, segments that respect the customer, and a list that keeps landing in the inbox.
At Ecom Heroes, that person is a Hero: selected through seven stages, trained for ecommerce, and fully managed from contract to check-ins.
A working week
What Owning the Channel Looks Like.
Not a job description. A real week, beat by beat, so you can picture the work before you hire it. Your week will be shaped to your calendar; the rhythm is the point.
Monday
Read the account before touching it
Last week's flows and campaigns reviewed: revenue per recipient, open and click trends, unsubscribe and spam complaint rates, and deliverability signals by domain. Anything drifting gets a note and a plan before the week's work starts.
What you see
A short Monday summary: what worked, what did not, and what changes this week, with the reasoning.
Tuesday
Flows
One flow gets real attention each week: a new split in the abandoned cart series, a browse abandonment flow finally built, a post-purchase sequence rewritten around the product's actual use, or a win-back series tuned to your repurchase cycle.
What you see
Flows that compound. The automated revenue line grows without anyone pressing send.
Wednesday
Campaigns, built and checked
The week's campaigns written, built in your templates, and tested on real devices: links, dynamic blocks, discount codes, plain-text versions, and the preheader nobody else checks. Design requests briefed to your designer where the creative needs it.
What you see
Campaigns ready a day early, with a preview link and a clear subject line rationale.
Thursday
Segments, SMS, and tests
Segments refreshed so the right people get the right message: engaged, lapsing, VIP, first-time buyers. SMS planned alongside email so the two channels reinforce rather than repeat. One test launched that will teach something: a subject line, a send time, an offer structure.
What you see
Fewer unsubscribes, more relevance, and a testing log that explains why performance changed.
Friday
Send, report, plan
Campaigns sent on schedule, results pulled, the next two weeks of the calendar planned against launches, promotions, and stock. Deliverability checked one more time before the weekend sends.
What you see
A weekly report you can read in two minutes, and a calendar you never have to chase.
What an email Hero owns
Six Things That Stop Being Someday.
The core flows
Welcome, abandoned cart, abandoned browse, post-purchase, win-back, and the replenishment or cross-sell series your catalog deserves. Built, split-tested, and maintained as products and offers change, so automated revenue is a line that grows rather than a project that stalled.
The campaign calendar
A cadence that matches your brand and your stock, planned weeks out around launches and promotions, written and built in your templates, tested before it ships, and sent on time without you remembering.
Segmentation
Engaged, lapsing, VIP, first-time, category buyers, and suppression lists that protect your sender reputation. The difference between a list that performs and a list that unsubscribes is who receives what.
SMS
Flows and campaigns planned alongside email, with compliance, quiet hours, and frequency handled, so the channel adds revenue instead of complaints.
Deliverability and list health
Domain authentication, warm-up when needed, engagement-based sending, list cleaning, and the monitoring that catches an inbox placement problem before it becomes a revenue problem.
Testing and reporting
One deliberate test a week, a log of what was learned, and a report that attributes revenue honestly: flows versus campaigns, email versus SMS, and what changes next.
Who hires an email specialist
Three Accounts We See Every Week.
An agency sends four campaigns a month and a deck. Nobody watches deliverability, nobody touches the flows, and nobody knows your customers. A dedicated specialist in your account every day changes what "email marketing" means.
You sold email to six clients and have one person doing it. Ecom Heroes email specialists work under your direction, inside your clients' accounts and your processes, with payroll and management handled.
How we select an email specialist
Tested Inside a Real Account, Not on a Quiz.
Every email specialist passes the full seven-stage Hero Selection System. Stage three is built around the platform you actually use.
- 01
The Global Talent Search
- 02
Experience Verification
- 03
The Skill Challenge
- 04
Character & Communication
- 05
Ecommerce Hero Training
- 06
Top 1% Hero Approval
- 07
Hero Deployment
Stage 03 of 07
The Skill Challenge, for email specialists
Candidates complete role-specific challenges built to measure execution, problem solving, and attention to detail under realistic pressure. For an email specialist that means the real work: auditing an account and finding what is leaking, rebuilding a flow with a clear hypothesis, writing a campaign that sounds like the brand, and explaining a deliverability problem in plain language.
Why it matters to you
"Klaviyo experience" on a résumé can mean anything. The person you meet has already shown they can run the channel.
Fully managed from day one
In Your Account. On Our Payroll.
Your email specialist works inside your platform, on your calendar, reporting to you. You talk to them directly. Ecom Heroes handles the contract, international payroll, compliance, and invoicing, then stays involved after placement with regular check-ins, performance support, and a direct line to our team. If the channel grows and you want SMS or a second brand covered, we help you scale up.
Sourcing
Vetting
Training
Onboarding
Payroll & Contracts
Ongoing Management
A real Hero
Four Years of Flows That Convert.
Hero
Maha
Shabeen
Shabeen
Lahore, PK
★★★★★
"We were able to find good candidates, right talents, good budget, and it's been a huge help so far!"
Yanal · Peace Collective · watch the storyMaha is one of the Heroes featured on our careers page: four years of email marketing for ecommerce brands. Every email specialist we introduce has passed the same seven stages she did.
Pairs well with
The Roles That Feed the Inbox.
Creative Strategist
The angles that win in ads become the angles that win in flows, and the learning runs both ways.
Graphic Designer
Campaign creative at the volume a real calendar demands, briefed by the person who knows what converts.
Shopify Store Manager
Launch dates, stock levels, and promotions arrive on the email calendar before the campaign is written.
Questions
Email Marketing Specialist Questions, Answered.
They own the owned channels: the automated flows (welcome, abandoned cart and browse, post-purchase, win-back), the weekly campaign calendar, segmentation, SMS, deliverability and list health, and the testing and reporting that make all of it improve month over month.
Both are platforms our Heroes operate every day. Klaviyo is the most common request from Shopify brands; Omnisend is also well covered. Tell us your platform in the brief and matching accounts for it.
A retainer buys a fixed number of sends from a team that serves many brands. A dedicated Hero works inside your account every day, knows your products and customers, and is accountable to you directly, with the recruitment, payroll, and management handled by Ecom Heroes.
They write the copy, build the emails in your platform's templates, and run the tests. For heavier creative, they brief and work alongside a graphic designer. Many brands pair the two roles.
Yes. SMS flows and campaigns are planned with the email calendar so the two channels reinforce each other rather than repeat each other.
Through the seven-stage Hero Selection System: a global talent search, experience verification, a role-specific skill challenge built around a real account, a character and communication assessment, Ecommerce Hero Training, Top 1% Hero Approval, and deployment matched to your platform and goals.
Send a brief through the contact page: your platform, list size, which flows exist today, how often you send, and the hours you need. We come back with a custom hiring plan and a shortlist of email specialists who already fit.
SUBSCRIBERS IN. REPEAT BUYERS OUT.
Tell us your platform, your list, and which flows exist today. We will come back with a custom hiring plan and an email specialist who has already earned the cape.